Sometimes the most important breakthroughs happen long before the spotlight finds them.

Blueline partnered with the Indiana University School of Optometry to create a documentary-style campaign centered on quarterback Fernando Mendoza and the transformative power of comprehensive vision care.

Through cinematic storytelling, interviews, and observational footage, the film reveals how a routine eye exam uncovered an undetected vision issue that ultimately changed Mendoza’s performance on the field. Featuring perspectives from Katie Connolly and Venkataraman Viswanathan, the campaign highlights the intersection of athletics, healthcare, and education while showcasing IU’s commitment to patient care and innovation.